Njengoba ubhubhane lomhlaba wonke luqhubeka nokwenza kabusha izimpilo zethu zansuku zonke, isidingo sezingubo zokuzivikela okuthe xaxa sikubonile ukuhlinzwa okubalulekile ezinyangeni ezedlule. Lo mkhuba, okulindeleke ukuthi uphikelele eminyakeni ezayo, unikeza ithuba elinenzuzo lamabhizinisi embonini yegiya lokuphepha.
Ukuthuthuka kwakamuva ngezingubo zokuvikela i-wholesale
Imibiko yakamuva evela kubahlaziyi bezimboni ikhombisa ukuthi imakethe ephelele yezingubo zokuvikela iyakhuphuka, ikakhulukazi ngesidingo sokuvikelwa komuntu siqu emikhakheni ehlukahlukene. Ukusuka kwabasebenzi bezokunakekelwa kwezempilo balwa naleli gciwane kubasebenzi befekthri abasebenza ezindaweni eziyingozi, isidingo sekhwalithi ephezulu, igiya lokuvikela i-skyrocketing.
Emavikini asanda kwedlula, abakhiqizi abaningana abakhulu bamemezele ukwanda kwemigqa yabo yokukhiqiza yokugqoka yokuvikela ukuze bahlangabezane nesidingo esikhulayo. Lokhu kufaka ukwethulwa kwezindwangu ezintsha nobuchwepheshe obunikeza ukuvikelwa okuthuthukile ezintweni eziyingozi ngenkathi kugcinwa induduzo nokuphefumula.
Umthelela we-Covid-19 emakethe
Ubhubhane lwe-Covid-19 lube lukhuni ngokukhula kokukhula kwemakethe yezingubo ezibonakalayo ethengisa ngokuphelele. Njengoba leli gciwane liyaqhubeka nokusakazeka, isidingo semishini efanelekile yokuzivikela (i-PPE) seyesibanda kakhulu. Lokhu kuholele ekusetshenzisweni kwezinto ezinjengezinto ezilahliwe zezokwelapha, imaski yobuso, namagilavu.
Ngaphezu kwalokho, ubhubhane lubuye luqaphele ngokubaluleka kokuphepha komuntu kanye nokuhlanzeka phakathi kwabantu jikelele. Lokhu kuholele ekukhuphukeni kokwamukelwa kwezingubo zokuzivikela emikhakheni ehlukahlukene, kufaka phakathi ukwakhiwa, ukukhiqiza, kanye nokuthengisa.
Izitayela zesikhathi esizayo ezingutsheni zokuvikela ezitolo
Uma ubheka phambili, imakethe yezingubo ezivikelayo okuphelele kulindeleke ukuthi iqhubeke nokukhula kwayo kwe-trajectory. Nazi ezinye zezindlela ezibalulekile okungenzeka ukuthi zibumbe imakethe eminyakeni ezayo:
- Ukusungula Indwangu nobuchwepheshe: Abakhiqizi batshala imali eCwalolo kanye Nentuthuko ukudala izindwangu ezintsha nobuchwepheshe obuhlinzeka ngokuvikelwa okuphakeme ngenkathi bephefumula. Lokhu kuzosiza ukubhekana nezinselelo ezibhekene nezingubo zokuvikela zendabuko, njengokucindezela kokushisa nokungaphatheki kahle.
- Ukusimama kanye nobungane bezemvelo: Ngokukhathazeka okwandayo ngomthelela wemisebenzi yabantu emvelweni, ukuqina kanye nobungane bezemvelo kuya ngokuya kubaluleke kakhulu embonini yezingubo zokuvikela. Abakhiqizi bahlola ukusetshenziswa kwezinto ezizinzile kanye nezindlela zokukhiqiza ukunciphisa umsuka wekhabhoni yemikhiqizo yabo.
- Ukwenza ngokwezifiso nokwezifiso: Ngokufunwa okukhulayo kwemikhiqizo eyenziwe ngezifiso, abakhiqizi banikela ngezinketho ezengeziwe zokwenza ngokwezifiso zezingubo zokuvikela. Lokhu kufaka phakathi ikhono lokwenza ngokwezifiso imibala, osayizi, kanye nokungezwa kwama-logo noma izinto zokufaka uphawu.
- Ukuhlanganiswa namadivayisi ahlakaniphile: Ukuhlanganiswa kwezingubo zokuvikela ngamadivayisi ahlakaniphile, njengezinzwa nezinzwa nezinkuni nezinhlelo zokuqapha, kulindeleke ukuthi zivame kakhulu esikhathini esizayo. Lokhu kuzovumela ukubhekwa kwesikhathi sangempela kwezempilo nokuphepha okugqokile, okuhlinzeka ngokuqonda okubalulekile okungasetshenziswa ukwenza ngcono amazinga okuphepha.
Ukuthatha kwethu emakethe
Ukukhula kwemakethe yezingubo ezibonakalayo ethengiswayo Njengoba isidingo sokuvikelwa komuntu siqu siqhubeka ukukhuphuka, abakhiqizi banethuba lokusungula nokwakha imikhiqizo ehlangabezana nezidingo ezivelayo zamakhasimende abo.
Kumabhizinisi asendaweni ye-B2B, ngokuthepha kule makethe ekhulayo kungaba yithuba elinenzuzo. Ngokunikela ngezindlela eziningi zokuvikela izingubo zokuvikela, kanye nezinsizakalo ezenziwe ngezifiso nezixazululo, amabhizinisi angaheha amakhasimende amasha futhi azisungule njengabaholi embonini.
Ngaphezu kwalokho, ngokuhlanganiswa kwamadivayisi ahlakaniphile nobuchwepheshe, izingubo zokuvikela ziya zithuthuke kakhulu futhi ziyinkimbinkimbi. Lokhu kuveza ithuba lamabhizinisi ukuhlukanisa imikhiqizo yawo futhi anikeze iziphakamiso zenani elihlukile kumakhasimende abo.
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Isikhathi Seposi: Meyi-16-2024