Imakethe Yethawula Elazini

Yikuphi ukuhlaziya okwenziwe embikweni wemakethe yethawula ukuze uhlole imiphumela yomthelela we-covid-19, eqhubekayo yaseRussia-Ukraine yalwa?

Lo mbiko ufunda emakethe yethawula lokuhlinza, ukumboza usayizi wemakethe wengxenye ngohlobo (Ithawula lokuhlinzaAmathawula aphezulu okuhlinza, njll.), Ngokusebenzisa (ngesicelo (isibhedlela, isikhungo sokuhlinzwa esishisayo, ngesiteshi sokuthengisa, isiteshi esiqondile), ngesidlali (isiteshi se-Medline, impilo yekhadinali, i-lohmann & Rauscher, njll.) Futhi ngesifunda (eNyakatho Melika, eYurophu, e-Asia-Pacific, ENingizimu Melika naseMiddle East & Africa).

Umbiko wemakethe wethawula okuhlinzayo ucwaningo ngokuphelele futhi uhlaziya umthelela wobhubhamende we-covid-19 ubhubhane kanye nezingxabano ze-geopolitics emnothweni wezwe kanye nokuhweba. Ngokwengeziwe, kuhlola imiphumela yeRussia-Ukraine War kuma-Dynamics Market. Lo mbiko unikeza umbono ophelele embonini yemakethe yethaba, ehlanganisa ukubuka konke, izinselelo, amathuba, imikhawulo, kanye nezitayela ezizayo. Kubandakanya nesibikezelo sokuthambekela okuzayo kanye namathemba okukhula embonini yonyaka ka-2023. Umbiko uphinde ahlaziye ama-metric asemqoka njenge-CAGR, i-CASHLE , ukuziphatha kwabathengi, kanye nezindawo zokuncintisana. Lokhu kuqonda kunika amandla amabhizinisi akhomba amakhono ezekethe futhi alungise ukwenziwa izinqumo okunolwazi.

Umbiko Wokucwaninga Wemakethe Yemakethe Yezimbali uhlinzeka ngolwazi olujulile nokuqonda emakethe yesikhathi sokubikezela esingu-2023-2031. Abadlali abakhulu emakethe yethawula lokuhlinza kanye nezindawo zabo zokuncintisana zihlaziywa, njengoba abadlali beshayela imakethe futhi bathinteka ku-frontline. Lo mbiko ubheka izinselelo ezibalulekile ezibhekene nemakethe futhi uhlinzeka ngezisombululo ezisebenzayo zokukhula kwayo. Ngokwengeziwe, ihlole iziteshi ezithe xaxa ezihlanganisa izinto ezingavuthiwe, ukusatshalaliswa, kanye nokusebenza kokukhiqiza kwabadlali abakhulu bemakethe.

Ngabe izinzuzo zokuhlaziywa kwezentekazi zemakethe ngokuya ngokuqonda kokukhula kwemakethe ngefreyimu esebikezelwe?

Lo mbiko ucabanga ngezifunda ezahlukahlukene zamamakethe wethawula lomhlaba wonke ngokususelwa kuhlobo lomthengi wokugcina, uhlobo lwento, uhlelo lokusebenza kanye nokuhlaziywa kwendawo. Abahlaziyi bafunda ngokuphelele lezi zingcezwana zemakethe ukunikeza izingcezu zolwazi ezicacile ezingxenyeni ezihlukene zemakethe. Ama-touchpoints ahlukahlukene afana nesabelo semakethe esijwayelekile, imali engenayo, ukuthuthukiswa kwesifunda, izindleko zokukhiqiza, kanye nokuhlolwa kwezindleko, kubhekwa ngenkathi kuhlolwa izingxenye zemakethe. Lokhu kuhlaziywa kwengxenye kugqugquzela abasebenzisi ukuthi baqonde ukuthuthukiswa kwemakethe ngaphezulu kwesikhathi esibikezelwe kumongo wezengxenye futhi benze izinqumo ezinhle kakhulu njengoba izidingo.

Amathawula Wokulahla Amathawula Izicelo ezinkulu:

• Isibhedlela
• Isikhungo Sokuhlinzwa Esisembumbulu
• Abanye

Ingxenye yemakethe yokuhlinza ngezinhlobo zomkhiqizo:

• Amathawula okulahlwa
• Amathawula okuhlinza avuselelwanga

Ngabe izinzuzo zokuhlaziywa kwezentekazi zemakethe ngokuya ngokuqonda kokukhula kwemakethe ngefreyimu esebikezelwe?

Lo mbiko ucabanga ngezifunda ezahlukahlukene zamamakethe wethawula lomhlaba wonke ngokususelwa kuhlobo lomthengi wokugcina, uhlobo lwento, uhlelo lokusebenza kanye nokuhlaziywa kwendawo. Abahlaziyi bafunda ngokuphelele lezi zingcezwana zemakethe ukunikeza izingcezu zolwazi ezicacile ezingxenyeni ezihlukene zemakethe. Ama-touchpoints ahlukahlukene afana nesabelo semakethe esijwayelekile, imali engenayo, ukuthuthukiswa kwesifunda, izindleko zokukhiqiza, kanye nokuhlolwa kwezindleko, kubhekwa ngenkathi kuhlolwa izingxenye zemakethe. Lokhu kuhlaziywa kwengxenye kugqugquzela abasebenzisi ukuthi baqonde ukuthuthukiswa kwemakethe ngaphezulu kwesikhathi esibikezelwe kumongo wezengxenye futhi benze izinqumo ezinhle kakhulu njengoba izidingo.

Amathawula Wokulahla Amathawula Izicelo ezinkulu:

• Isibhedlela
• Isikhungo Sokuhlinzwa Esisembumbulu
• Abanye

Ingxenye yemakethe yokuhlinza ngezinhlobo zomkhiqizo:

• Amathawula okulahlwa
• Amathawula okuhlinza avuselelwanga

Yimiphi imithombo yesibili esetshenzisiwe nokuthi ungochwepheshe bezimboni, abanjenge-CEO, ama-VPS, abaqondisi, kanye nabaphathi, abathintekayo endleleni yocwaningo?

Indlela yokucwaninga esetshenziselwa ukulinganisa nokubikezela le makethe iqala ngokuthwebula imali engenayo yabadlali abasemqoka namasheya abo emakethe. Imithombo ehlukahlukene yesibili njengokukhishwa kwezindaba, imibiko yonyaka, izinhlangano ezingenzi nzuzo, izinhlangano zezimboni, izinhlangano zikahulumeni kanye nedatha yezezimali, zisetshenziselwe ukukhomba kanye nokuqoqa imininingwane ebanzi ebanzi yemakethe. Izibalo ezisuselwa kuleli laholela kusayizi wemakethe jikelele. Ngemuva kokufika ngosayizi wemakethe jikelele, imakethe ephelele ihlukaniswe izingxenye eziningana futhi idluliselwe phansi, okuvele kwaqinisekiswa ngocwaningo oluphambili ngokuqhuba izingxoxo ezibanzi ezinobuchwepheshe bezimboni ezinjenge-CEOS, VPS, abaqondisi kanye nabaphathi. I-Trianction Trianguction kanye nezinqubo zokuphuka kwemakethe zisetshenzisiwe ukuqeda inqubo yobunjiniyela bemakethe jikelele futhi kufike izibalo ngqo zazo zonke izingxenye kanye nezinto eziphansi.

Izinhloso eziyinhloko zombiko wemakethe yokuhlinza:

• Ukwenza ukuhlaziya okuphelele kwezimakethe ze-landscape, kufaka phakathi ukuthambekela kwamanje, amathemba okukhula, nokubikezela okuzayo.
• Ukuthola amathuba angaba khona futhi uhlole izinselelo ezihambisana nalokhu, izithiyo, kanye nezinsongo emakethe.
• Ukuthuthukisa amasu webhizinisi ahlelekile aqondaniswe nemboni kanye namashifu ezomnotho, aqinisekise ukuzivumelanisa nezimo kanye nempumelelo yesikhathi eside.
• Ukuhlola isimo sokuncintisana kanye nokuqamba amasu okuthola inzuzo ephezulu ngezimbangi eziphezulu.
• Ukuhlinzeka ngokuqonda okungasebenziseka kanye nezincomo eziqhutshwa idatha zokwenza izinqumo zebhizinisi ezinolwazi.

Yiziphi izindawo ezinkulu umbiko ozogxila kuzo?

• Kuzoba yini amathawula wemakethe kathayela kuma-2030 rate rate?
• Yiziphi izinto ezibalulekile ezishayela imakethe ezingeni lomhlaba jikelele, lesifunda nezwe?
• Obani abathengisi ababalulekile emakethe yethawula lokuhlinzwa kanye namasu abo emakethe?
• Yiziphi izithiyo nezinselelo ekukhuleni kwamathawula okuhlinzayo?
• Yimaphi amathuba emakethe wethawula nezinsongo ezibhekene nabathengisi emakethe yethawula lomhlaba wonke?
• Yimiphi eminye yemikhiqizo encintisanayo kulethawula okuhlinzayo nokuthi zikhulu kangakanani usongo lapho belahlekelwa khona ngokulahlekelwa ukwabiwa kwemakethe ngokufaka esikhundleni somkhiqizo?
• Yimuphi umsebenzi owenzekayo eminyakeni emihlanu edlule?

Ukufingqa, umbiko wokucwaninga wemakethe yemakethe yemakethe ufaka ukuhlaziya kwemakethe, ukuhlelwa kwamasu, nokunikeza ukuqonda okubalulekile kokwenza izinqumo. Ngaphezu kwalokho, lo mbiko wengeziwe ubheka izinto eziningi ezibucayi njengokukhiqiza kanye nokusetshenziswa kwamaphethini wokusebenzisa, ukunikezwa kanye nezinto zokuhlola igebe, izici zokuthuthukiswa kwezimakethe, izitayela, izitayela, izitayela zokufunda, njalonjalo. Lo mbiko unikeza ukuphenya imininingwane yokuphenya imininingwane ngokusebenzisa amathuluzi afana, afunge, ama-petel kanye nombiko we-porester, kungumbiko wokutshala imali ukuze athole ukuhlolwa okufanele maqondana nokuthuthukiswa kwezimakethe, izinto zokukhula kanye nokulinganisa inzuzo ukuhlaziywa.