Imboni yedivayisi yezokwelapha yaseChina: Izinkampani zingachuma kanjani emakethe yokuncintisana eyandayo? Ishicilelwe yi-Deloitte China Life Sciences & Healthcare Team. Lo mbiko wembula ukuthi izinkampani zedivaysi yezokwelapha zakwamanye amazwe ziphendula kanjani izinguquko endaweni yokulawula kanye nomncintiswano onolaka ngokusebenzisa isu "eChina, leChina" lapho kuqhamuka emakethe yaseChina.
Ngosayizi olinganiselwe wemakethe we-RMB 800 billion ngo-2020, iChina manje ibiza cishe ama-20% emakethe yedivaysi yezokwelapha yomhlaba, ngaphezu kokuphinda kabili umfanekiso we-RMB 88 billion. Phakathi kwango-2015 no-2019, ukuhweba kwangaphandle kweChina kumadivayisi wezokwelapha kukhula ngezinga lonyaka elingaba ngu-10%, ukukhula okuphuma emhlabeni komhlaba. Ngenxa yalokho, iChina iya ngokuya iba yimakethe enkulu izinkampani zakwamanye amazwe ezingeke zikwazi ukungazinaki. Kodwa-ke, njengazo zonke izimakethe zezwe, imakethe yedivaysi yezokwelapha yaseChina inemvelo yayo eyingqayizivele yokulawula kanye nokuncintisana, futhi izinkampani zidinga ukubheka ukuthi zingasibeka kanjani imithwalo yemakethe.
Imiphumela Eyinhloko / Imiphumela Yokhiye
INDLELA ABASEKELWE AMAHHALA Angangena Emakethe YaseChina
Uma umenzi wangaphandle enquma ukuthuthukisa imakethe yaseChina, idinga ukusungula indlela yokungena emakethe. Kunezindlela ezintathu ezibanzi zokungena emakethe yaseChina:
Ukuthembela kuphela eziteshini zokungenisa: kusiza ukungena emakethe ngokushesha futhi kudinga ukutshalwa kwezimali okuphansi kakhulu, kuyilapho kusiza ukuvikela engcupheni yenkomba ye-IP.
Ukutshalwa kwezimali okuqondile ukusungula imisebenzi yasendaweni: Kudinga ukutshalwa kwezimali okuphezulu futhi kuthatha isikhathi eside, kepha ngokuhamba kwesikhathi, abakhiqizi banganciphisa izindleko zokukhiqiza futhi bathuthukise amakhono okusemanzini alandelayo.
Ukusebenzisana nomenzi wangempela wemishini (OEM): Ngomlingani we-OEM wasekhaya, izinkampani zingafeza izidingo zokukhiqiza zasendaweni, ngaleyo ndlela zinciphisa izithiyo zokulawula ababhekana nazo ekungeneni emakethe.
Ngokumelene ne-backrop yezinguquko embonini yedivaysi yezokwelapha yaseChina, ukucatshangelwa okuyinhloko kwezinkampani zakwamanye amazwe ezingena emakethe yaseChina kuguqukela kwezindleko zendabuko zezabasebenzi kanye nengqalasizinda yezinkuthazo zentela, izibonelelo zomxhaso zemboni, kanye nokuxhaswa kwezimboni okuhlinzekwa nguhulumeni wasekhaya.
Ungachuma kanjani emakethe yokuncintisana yentengo
Ubhubhane olusha lomqhele lusheshise ijubane lokuvunywa kwedivaysi yezokwelapha ngeminyango kaHulumeni, ukushayela ukukhula ngokushesha ngenani labakhiqizi abasha nokwakha ingcindezi yokuncintisana kwezinkampani zakwamanye amazwe ngokuya ngamanani aphesheya. Ngasikhathi sinye, izinguquko zikahulumeni zokunciphisa izindleko zezinsizakalo zezokwelapha zenze izihambi eziningi zibucayi. Ngama-margins ancishisiwe, abahlinzeki bedivayisi yezokwelapha bangaqhubeka nokuchuma ngo
Ukugxila kwivolumu kunokuba kube margins. Noma ngabe imingcele yomkhiqizo ngamunye iphansi, usayizi omkhulu wemakethe omkhulu ungavumela ukuba izinkampani zisakwazi ukwenza inzuzo ebalulekile ephelele
Ukuthepha kunani eliphakeme, i-niche yezobuchwepheshe evimbela abahlinzeki bendawo kusuka kumanani entengo aphansi
Thola i-Intanethi Yezinto Zokwelashwa (i-IOOMT) ukudala inani elingeziwe futhi ucabangele ukusebenzisana nezinkampani zasekhaya ukuqaphela ukukhula okusheshayo kwenani
Izinkampani zezinhlelo zezokwelapha ze-Multinational zidinga ukuvakashela amamodeli abo amanje webhizinisi kanye nezakhiwo zokuhlinzekwa kwezinto zokuthenga eChina ukunciphisa amanani nezindleko zezindleko esikhathini esifushane futhi zithwebula ukukhula kwemakethe okuzayo eChina
Imakethe yedivaysi yezokwelapha yaseChina igcwele amathuba, amakhulu futhi ayakhula. Kodwa-ke, abakhiqizi bedivaysi yezokwelapha kumele bacabange ngokucophelela mayelana nendawo yabo yokuma kwemakethe nokuthi bangafinyelela kanjani ukwesekwa kukahulumeni. Ukuze akwazi ukwenza imali emathubeni amakhulu eChina, izinkampani eziningi zakwamanye amazwe zase China ziguqukela ku "eChina, ze-China" futhi ziphendule ngokushesha kwizidingo zamakhasimende. Ngenkathi imboni isibhekene nezinguquko zesikhashana ezisheshayo kwi-arenas yokuncintisana kanye nezinkampani zezinhlelo zezokwelapha zezokwelapha zidinga ukubheka phambili, zitshale imali ethe xaxa kubuchwepheshe obusha, futhi baphinde bavuselele amamodeli abo wamanje eChina ukuze bakhule ngokukhula kwemakethe yezwe.
Isikhathi sePosi: Aug-08-2023